Aim: Sibur wanted to have a charity campaign of summer activities for kids football schools in cities where Sibur have their factories. They wanted to have a contest between schools, so brand could support local schools and increase brand loyalty.
Result: We designed all branding pack for charity campaign «Good football». The branding used smooth shapes as a reference to a children's and charity project. Colors used in palette matched main «Sibur» brand identity and their charity sub brand. https://www.youtube.com/watch?v=0XrwGZO59g8